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If Everything is a Priority, Then Nothing is a Priority.
One of the most common reasons people stall in their progress has nothing to do with effort. It has to do with focus. I hear it constantly from athletes and high performers alike: “I want to train harder.” “I want to improve my body composition.” "I want to gain muscle." "I want to improve my cardio." “I want to advance my career.” “I want more time with my family.” “I want better recovery.” “I want to fix my sleep.” “I want to grow my business.” All at once. Right n
Coach James
Dec 19, 20253 min read
Are your clients succeeding because of you, or in spite of you?
In bodybuilding, coaching is everywhere.Every athlete has someone in their corner. Every prep has a plan. And every coach claims to be “evidence based.” But here’s the uncomfortable question that separates good coaches from great ones: Are your athletes improving because of your coaching or in spite of it? It is easy to take credit when an athlete wins a class, earns a pro card, or nails a peak. But success does not always mean the process was sound. Sometimes athletes progr
Coach James
Dec 11, 20254 min read
One Bite at a Time: Why Small Steps Create Big Change
You might've heard the old saying: “What’s the best way to eat an elephant? Or maybe my role models growing up simply had weird analogies...
James Johnson
Sep 10, 20252 min read
Patience IS the Shortcut
Everyone wants the fastest route. Back to sport. Back to lifting. Down on the scale. But the reality is this: progress worth keeping is...
James Johnson
Aug 22, 20252 min read
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